Wednesday, 03 March 2010 16:59

Wayne Thomas Chevrolet

Wyne Thomas Chevrolet is a durable brand in Asheboro that has been around for quite a while. I've had a long history of design work with WTC and have seen it add and remove brands from its' lineup over the years.  A few years back, we explored modifying the logo to "freshen" it up a bit since the dealership was acquiring the Cadillac brand. The logo at let is one of the versions we explored.  Ultimately, to lessen confusion with the folks around town and to solidify the stability of the name (no small feat in this day and age), we kept the basic elements of the existing logo the same while adding depth and additional icons to the layout (you can see that version below). Also included in the additional images are some additional logo concepts, car magnet comps, a business card layout, and a couple of postcard mailers. I'm looking forward to continuing a business relationship with this prominent company.
Published in Print Design
Tuesday, 02 March 2010 11:09

Wayne Thomas Chevrolet

Wyne Thomas Chevrolet is a durable brand in Asheboro that has been around for quite a while. I've had a long history of design work with WTC and have seen it add and remove brands from its' lineup over the years.  A few years back, we explored modifying the logo to "freshen" it up a bit since the dealership was acquiring the Cadillac brand. The logo at let is one of the versions we explored.  Ultimately, to lessen confusion with the folks around town and to solidify the stability of the name (no small feat in this day and age), we kept the basic elements of the existing logo the same while adding depth and additional icons to the layout (you can see that version below). Also included in the additional images are some additional logo concepts, car magnet comps, a business card layout, and a couple of postcard mailers. I'm looking forward to continuing a business relationship with this prominent company.
Published in Logos and Branding